When it comes to using apps to promote a business, the first thing that comes to mind for most business owners is Google Adwords or Facebook. That’s because Google has 71 percent plus of the search traffic and Facebook has more than two billion users. They also have an advertiser interface that’s is relatively easy to use. A manager sitting at a bar can literally control and Adwords Express campaign or tap Boost on Facebook to advertise and after entering their credit card number, their advertising starts running. Whereas with other apps, like Yelp, you must claim your business, then you have to contact an account representative and do more labor to spend money on ads. This goes for other apps as well.
Is What You See, What You Like?
While there are a number of ways to use the apps mentioned above to incentivize existing followers, the most common way used is to target new prospects with pay-per-click ads. However, this isn’t always as successful. That’s because while a follower who likes you might be interested in an offer or coupon, a complete stranger may not. Get this formula right, and it’s off to the races. Get it wrong, and you can burn through a pile of money without seeing much in the way of results. In fact, it isn’t uncommon with businesses that have a substantial social following to be unable to convert that audience into customers, even on their own social nets.
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Carl Weiss has been working the web to win since 1995 and has helped hundreds of companies increase their online results. He is president of W Squared Media and co-host of the weekly radio show Working the Web to Win which airs Tuesdays at 4pm Eastern on BlogTalkRadio.com. Click here to get his latest book "Working The Web to Win: When it comes to online marketing, you can't win, if you don't know how to play the game!".
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